We want to make better eyewear. Not by adding features that are simply aesthetically pleasing or photograph well but rather looking into ways to improve the lifespan of frames and the way frames fit. We are guided by German industrial designer Dieter Rams’ 10 Principles of Good Design, a straightforward and timeless overview of what defines good design. The more complex a system, the less it can resist tensions. Parts break and the fit has to be adjusted regularly, leading to inconveniences for the wearer and the optician. Inspired by TRIZ, a problem-solving technique developed by a Russian engineer in the 1980s, we observe that the natural evolution of a system is to go from mechanical to magnetic. Just look at train transportation systems, it started out with wheels and the fastest trains today run on a frictionless magnetic levitation technology. We know that the hinge is the part of the frame that is most vulnerable to breakage. So, to make better frames, we spent two years developing snap-on magnetic connectors comprising one single element – magnets to replace the hinge. Without screws or mechanical parts, there are less chances of wear and tear or breakage and this helps to extend the lifespan of your eyewear.

Less and better. Thanks to our innovative snap-on magnetic connectors, where other frames break, the temples of BAARS eyewear simply detach. Detachable temples also give the wearer the option to interchange temples. A design thinking approach is important to us. We take a deep interest in understanding the people for whom we are designing the eyewear so that we develop empathy with our clients. Design thinking helps us to better question the problem, the assumptions and the implications. Our focus on function also means BAARS is driven by the object’s purpose rather than by trends. Our touch is discreet. Innovation the BAARS way extends to the way we pay attention to the shape and material of the frame as well as how it fits on the wearer’s face.