Paris – Annecy

                BAARS EYEWEAR is a French eyewear brand. It started with two friends, a Designer and electronic music Artist from Paris & an Optician from Annecy. It is a reflection of two personalities and two complementary worlds. It is a bridge between cultural emulation of a Capital city, and the tranquility of a lakeside life.
Aware of the quality of the environment around them, the founders share and express in their daily lives the values of BAARS: simplicity and quality « Product Lovers, we were convinced that we could make glasses evolve.

The hinge seemed to be a key aspect to improve. The creation of a new magnetic system arises from the application of a design process to the product. » It took several months of research; engineering, testing and prototypes to finally start the BAARS adventure.

This adventure would not be possible without the participation of enthusiasts and experts who, along with the founders, wrote the BAARS story.

“These meetings and encounters gave a Human dimension to the project, and it is also thanks to the combination of different specialties and know-hows that BAARS became possible.”


We stand for

                Facing the contemporary complexity, hyperactivity and overconsumption, BAARS embodies simplicity and sobriety. The timeless and contemporary design of the BAARS glasses is inspired by the classic functionalism that transcends time, unlike planned obsolescence. Influenced by chic street-wear culture, BAARS world stood at the crossroads of Scandinavian lifestyle, Californian spirit and French traditional manufacturing.

The founders also share the values of contemporary minimalism. “There is an awareness to consume less but better. We need to question our needs during our decision-makings in order to go about it the right way.” Therefore, each pair of BAARS glasses reflects a number of life choices.


                BAARS aims to provide glasses with high added value based on technical innovation, timeless classic style and respect for traditions. Guillaume, the designer, was inspired by Dieter Rams’ “Less is more” approach: pure, robust and simple lines. Manufactured and assembled in Oyonnax, the particularity of BAARS spectacles is their snap-on magnetic connectors. The system is stripped of axes and all fallible elements. This gives the glasses strong resistance to daily hardships that they suffer. The more complex a system is, the less resistant it is over time. The innovation of BAARS hinges is composed of only one element, a magnet, which allows their holder to avoid the most frequent ruptures. The BAARS glasses are more reliable.