Images : Das Programm –

Back in the late 1970s, Dieter Rams was becoming increasingly concerned by the state of the world around him — “an impenetrable confusion of forms, colours and noises.” Aware that he was a significant contributor to that world, he asked himself an important question: is my design good design?

As good design cannot be measured in a finite way he set about expressing the ten most important principles for what he considered was good design. Sometimes they are referred as the ‘Ten rules’.


Here they are, and here are exemples of how we have integrate them in our design process.



A good design … /

  • Is innovative

To answer the day to day challenges of glasses wearers, BAARS has created, patented & use the only magnetic hinge in the world.

  • Makes a product useful

Thanks to its magnetic connection BAARS’ hinge limits the risk of breakage, wear & discomfort. It’s not a gimmick or a joke, it’s our answer to challenges that we noted on glasses wearers.

  • Is aesthetic

Every frame is drawn and prototyped several times until the perfect ratio is reached, that is in proportion and works perfectly on the face. Our goal is to make simple and beautiful products.

  • Makes a product understandable

With only two parts to create the hinge, BAARS has found the easiest system to understand. The physicall answer we provide is only driven by the fonction, making our product clear.

  • Is unobtrusive

Our glasses are not fashion accessories, or pieces of art. They’re neither decorative object. They meant to serve a purpose, be confortable and make the wearer happy, living in harmony with his face & body. In this sense, they are indeed beautiful pieces of eyewear.

  • Is honest

All our products are designed to make your life simpler. All our products are made in France with respect to every signal manufacturer & material used. We don’t pretend anything else that what we do: smart, sustainable products.

  • Is long-lasting

Our magnets have a life of around 100 years, never losing strength. Take care of them, they will take care of you 😉

  • Is thorough down to the last detail

The hinge is not the only piece of design on our frames. Nose pads, temples, weight & balance, material … Everything is thought of to make your life better .

  • Is environmentally friendly

All our products are made in France, and delivered with 100% carbon neutral shipment. We use only premium natural mazzucchelli acetate.

  • Involves as little design as possible

Shapes, hinge, packaging… less is more. We put all our effort in delivering efficient & minimalist solutions.


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