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LES BELLES GUEULES /

BORDEAUX




Le premier shop Les Belles Gueules a ouvert il y a 5 ans et demi dans le quartier historique de Bordeaux, au cœur de la rue des commerces indépendants. J’ai voulu ouvrir un lieu ou je peux défendre et mettre en avant les artisans lunetiers que j’affectionne. Nos clients viennent chez nous pour trouver un vrai conseil, une histoire, un “professionnalisme décontracté”! On prends le temps de discuter autour d’un café (bon ça c’était avant le COVID), on leur explique qui et comment est fabriquée la monture qu’ils vont porter.Depuis, j’ai ouvert un deuxième magasin, toujours à Bordeaux! Cette fois dans le quartier des Chartrons, quartier historiquement des antiquaires qui se développe beaucoup et attire des clients sensibles au commerce de proximité.Les Belles Gueules c’est donc aujourd’hui 2 shops bordelais, 4 opticiennes passionnées et des partenaires sélectionnés avec amour!





LE METIER, LA VISION

J’essaie vraiment de mettre en avant des créateurs que je connais personnellement et dont l’histoire m’inspire et me touche. Nous voulons le retranscrire auprès de nos clients donc plus nous serons proches de nos partenaires et plus nous aurons une facilité pour en parler et les vendre.Pour moi, pas de secret, c’est donnant donnant ! Tous nos partenaires qui nous font confiance, qui sont compréhensifs, passionnés et pro sont ceux avec lesquels nous bossons le mieux.

Pour la relation avec nos clients c’est la même chose. Pour moi, la règle numéro 1 c’est la sincérité du conseil. Si nous croyons sincèrement à ce que nous vendons, le client sera entièrement satisfait et jamais déçu (enfin presque jamais déçu!). Après , à nous de faire bien notre boulot pour tout le reste (examen de vue, choix du verre, montage,ajustage.. )

Je n’ai aucun secret pour réussir, juste faire son métier avec passion et s’entourer d’une équipe et de partenaires sincères et de confiance.

POURQUOI BAARS ?

Parce que vous cochez toutes les cases énumérées plus haut !! Plus sérieusement, parce qu’au tout début j’ai été très séduite par le concept de l’aimant! “c’est tellement ingénieux, pourquoi personne n’y a pas pensé plus tôt!” voilà ce que je me suis dis. (Et c’est d’ailleurs ce que nous disent nos clients aussi quand on leur explique vos lunettes) Ensuite bien sur parce que c’est fabrication française. On aime le coté sobre, facile à porter mais technique et innovant à la fois.

Ensuite, parce qu’on vous aime bien! Haha

On a été là depuis les débuts et je suis particulièrement attachée à un partenaire que j’ai accompagné depuis leur lancement. C’est important pour moi de continuer à vous soutenir. Vous vous développez chaque année et on est toujours ravies de découvrir vos innovations. Vous êtes une marque proche de vos clients et toujours là pour nous aider/dépanner. J’apprécie vraiment, c’est pas toujours aussi simple!

Et cerise sur le gâteau, on aime particulièrement bien votre agent tout fraîchement recruté sur notre région ! (Jerry 😉 )

Bref, BAARS c’est une boite innovante, pro et amicale.






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A FEW WORDS…

“Since opening her first shop in 2008, Julia Gogosha has developed into one of the most important, forward thinking independant opticians in the USA. As a long-standing curator for the most interesting and avant-garde eyewear she is not only strong in her home country, but has now reached a global following.

From the first moment we approached her she returned so much positive and creative energy that it literally blew us away. She loved our concept and we loved her. Julia is a great person, a creative pioneer who sheds light on “one-of-a-kind” eyewear. For us, it was clear immediately that a collaboration with Julia would bring exciting results. Entwining our creative DNA with hers is allowing us to bring a truly new and unique experience to eyewear lovers.

Working with Julia is energizing, challenging and fun. In these turbulent times her strong spirit has been both refreshing and inspiring, helping us to keep looking forwards. We are really excited about continuing on this journey together and seeing what the future holds.”

Guillaume Thuau 
BAARS’ co-founder & Creative Director

The Collab’ /





As much an object as it is eyewear. Baars’ patented magnetic connection, along with SLS technology, allows for limitless possibilities. Baars worked with Julia Gogosha to create the dimensional, sculptural elements that, until now, have been limited in conventional materials and construction. With its no waste production, this collaboration bridges familiarity with modernity. A visual and tactile sense of play and discovery.

Rephrasing our relationship with the object of eyewear. Familiar everyday forms inspired by daily architectural details, commonly expressed through wood and ceramic, translating the inspiration to the temples. Focusing on a neutral palette allows the wearer to be the focus when the frame is worn. The moment you touch the frame you are connected to its sense of play and simplicity. Unpretentious and unpredictable. Surprise and delight, and even a sense of relief; one less thing to worry about. Wear them daily or occasionally. As a daily statement or as a sporadic surprise.
Equal part utility and play.

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JULIA GOGOSHA /




The attraction to BAARS was immediate and magnetic. Holding the frames in my hands the very first time I knew i was holding the future of eyewear. The simple ingenuity of the magnetic connection component as If it has always been.”

“First a smile and then a giggle transformed to a full laugh. Pure elation. I was literally playing with the frames! Twirling and fidgeting with the temples just because I could. Equal parts utility and play. Need and want.

When presented with the opportunity to design a capsule collection, I knew, for the first, time we could create what had only existed in my imagination. Sending crude sketches of my dream frames. Baars interpreted and executed my ideas to perfection. Utilizing selective laser sintering technology, we could create these pieces with mindful, no-waste production
Baars creates familiar, understated shapes. To align our designs with their core brand I focused on familiar, face friendly shapes, fitting most any composition of features. Working tirelessly on proportions and bridge fit, we achieved designs both unique and universal.

Dimensional, textured, graphic, tactile and beautiful. Familiar in form, but never before seen in eyewear design. The temples which are the most distinct component of the frames are inspired by ceramics, woodturning and glassworks.”

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Jimmy Marble /

photographer

Julia introduced to us the idea to work with Jimmy Marble for this collaboration. What we felt when we saw his fabulous work was joy, fun, excitement, style, humor, play, warmth … and it was immediately clear that we simply had to ask Jimmy to join our project. We had no idea if he would accept as Jimmy has worked with many renowned clients, and we “only” had this “unknown” project. When Julia finally informed us that he agreed to shoot our campaign we were totally thrilled.



“When Julia reached out to me for this shoot, I remember the original plan was a much more standard eyewear shoot — glasses on a model in a cool location, etc.

But after seeing the frames and getting inspired through Julia’s excitement and enthusiasm for them as objects, we quickly pivoted to a shoot that would feature the glasses as subjects of a still life.
I brought on Brandon Clark and Honor Hamilton, two of my favorite prop stylists, to help create unique, art-history driven setups for the frames to exist in. The frames themselves can conjure so many different eras of art — Brancusi comes to mind, the arts and crafts movement, all the way to Memphis.

There’s a timeless quality we wanted to capture with the series. The shoot itself was a fluid conversation from beginning to end between Julia, Brandon, Honor and myself, improvising and enjoying the process, moving on when we loved where we landed, and starting over when we felt we missed.”

Jimmy

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Unique /

Our BAARSxGOGOSHA capsule collection is comprised of 4 neutral colors, inspired by 3 warm skin tones (Coffee, Hazel, Dune) and a cool Clay. All neutral, distinct and personal.

The lense colors we created, not only work in harmony with the frame colors and are lovely to look through, they also maintain the intimacy of eye contact during conversation, while still being protected from UV rays.
Our inaugural production is limited to 100 pieces in total, available at the top optical boutiques in the world.

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